MARC HOROWITZ
NYCommercial
Date: Friday 9.18
Start Time: 12:00pm
Location: Rosenberg gallery, Barney building
Marc Horowitz will lead a workshop that focuses on making a commercial for New York City. Marc and the group (you) will begin in the morning by brainstorming various ideas for the best commercial for NYC. The group will then shoot the commercial; later that day, edit it, and finally post it to several video sites and the conflux website.
Marc Horowitz is an artist, actor, writer, filmmaker, comic, and internet celebrity based in Los Angeles, California. In 2005, Marc gained national attention while working on a catalog shoot for Crate and Barrel. He wrote “Dinner w/Marc” along with his cell number on a dry-erase board featured in a home office shot for the catalog. When the catalog was distributed, Marc received more than 30,000 phone calls. He spent the following year driving across the country and having dinner with individuals that had called. This project was aptly named “The National Dinner Tour”. He was also given the distinction by People magazine to be added to their list of the “50 Most Eligible Bachelors”. Marc was featured in Nissan’s popular national ad campaign, “Seven Days in a Sentra,” where he lived in a 2007 Nissan Sentra for seven days. This unique campaign was written about in the New York Times Business section and AdWeek.
