This off-site project will begin Sunday, September 14, 3 PM at FATLAB, 346 Morgan Ave, Brooklyn, NY 11211, and will tour the Graham Ave. C-Town.
Project Description::

The downward repetition of the “town” in the C-town logo often goes unnoticed. However, upon closer examination, several questions linger. Why does the repetition stop at 1.5 towns? What is implied in the towns beyond? What are the sign’s creators trying to tell us? It is a simple gesture that hints at an iceberg of hidden supermarket truth.

We feel that the “town” repetition suggests an underlying typology of C-town supermarkets in general. C-Town Echolocation is our principal hypothesis; we posit that the sign broadcasts the inner state of the supermarket, insinuating hidden theories and schema in every aisle. Where do the hierarchies of shopping routes fall? Where do the proprietor’s designs synergize with the shopper’s desires? Where do packaging and infrastructure collide?

This project will create new signifiers for supermarket phenomena, remapping the C-Town experience. C-town echolocation gives us our macro-geographic context; each “Town-town-town…” beacon situates us, the supermarket wanderer, in the C-Town world. Once inside, we will be their guides, providing the cognitive map at the micro level of the supermarket as well.

For the Conflux festival, we will create and distribute a compendium of C-Town information, a guide to C-Town in theory and in situ. To demonstrate this new understanding of C-Town, we will give a presentation of our research followed by a guided tour of a nearby C-Town Supermarket.

Website: http://www.ilikenicethings.com/ctown/