During the 2007 Conflux Festival, participants were invited to take part in the “Top Secret Steve Lambert Project.”
This top secret project ended up being titled “Ronald’s Crisis” and brought Conflux visitors and other co-conspirators together to shut down all 85 McDonald’s stores across Manhattan. Steve Lambert’s collaborators posted “CLOSED FOR EVALUATION” signs on the doors and windows of every McDonald’s in Manhattan. A public statement was made by a very apologetic Ronald McDonald during a press conference in Union Square which followed.
Check out the video footage courtesy of Steve Lambert.